Why Tweet? Why ReTweet?
Some of my Facebook friends have asked why they should bother with Twitter and some of my Twitter friends have mentioned that they have not yet quite got the hang of the whole tweeting thing. Facebook is great, but its circulation is limited to your circle of friends. Twitter, on the other hand, allows you to reach a significantly larger audience if you are trying to get the word out. Don’t get me wrong. I love Facebook! It’s where I go to be with my friends, but Twitter is where I address the world!
If you don’t have Twitter, sign up and go through the tutorial. Follow some great people or organizations, like Sea Shepherd Conservation Society, Save Japan Dolphins and the Dalai Lama. You can follow whomever you like, from rock bands to CNN. Once you are all set, there are only two things you really need to understand: ReTweeting and Hashtags.
ReTweeting is the same as sharing on Facebook, but with one big difference. At one time, The Cove trailer was the third most tweeted documentary trailer on Twitter. Had people been ReTweeting it even more, it would have been #1. The more a link to an article, website, video or photo is shared, the more it pops up everywhere. That is what I am trying to achieve now with The Cove PSA (Public Service Announcement). So, it doesn’t matter if you have ten Twitter followers or a thousand. Only the ones who RT (ReTweet) your links are helping to spread the word. It certainly can’t hurt to have 1,000 followers because you gain even more followers when you look popular and hopefully the new followers will RT.
It took me a while to understand Hashtags, but they are actually quite simple. A hashtag is simply a word or words with the”#” symbol attached to the front. For example: #AnimalRights, #TheCove, #Biodiversity, #Green, #Eco, etc. It is primarily used on Twitter to tag your tweet with a subject whereby others can find your tweet more easily. While on Twitter, you can simply click on a hashtag and it will give you the search results for that hashtag. If you click on the hashtag #Dolphins, you will see the most recent tweets from around the globe wherein that tag has been included. Pretty cool, huh? It gets even better! Google and Twitter are in cahoots. The links you share can be found via searches by people who don’t even have Twitter and that’s not all!
If you will notice on the right hand side of this page, you will see a list of my most recent Tweets. The search engines pick these up. There are also a number of online newspapers that operate primarily on links shared on Twitter. In fact, some of those papers are predominately hashtag oriented. Click here now to see the paper for the #SeaShepherd tag. What’s really cool about this is that you don’t have to have Twitter to take advantage of its rewards. Anyone can read this paper and many others like it. Now hold on to your seat, bucause it gets even better!
When I RT PETA’s video of Bob Barker asking people not to go to SeaWorld, I use certain tags. I have used #SeaWorld, #Orlando, #Florida and others. The result is that the Bob Barker video winds up in papers that people are viewing in Orlando, Florida and on the subject of SeaWorld. I am therefore targeting my audience, whether they like it or not! Just as I have a section on the side of my website here with my tweets, there are sections within papers that display articles with certain tags. I actually found one of my anti-captivity articles in a paper that promotes SeaWorld. HA!
So if you’re not on Twitter, sign up today and ReTweet those links, especially the ones with hashtags! If you want, you can even do what I do and add hashtags to links before sharing. And follow me on Twitter. If you need a tip or two, I will be happy to oblige.
Read The Planeteers Daily
Read The Utopians Daily
- Bob Barker on SeaWorld (holisecleveland.wordpress.com)
- How to Get Twitter Followers (searchenginejournal.com)
- 10 Legit Ways to Gain a Twitter Fast Friend Following (converstations.com)
- 11 Types of Twitter Updates You Can Make (ereleases.com)
- 3 Ways to Schedule Content Easier and Faster (oneforty.com)
- Twittastic (whiteglossyundergroundboard.com)